USA Today published an article about the 5 million U.S. households without TV. I'm very proud to say that my household is one of them. After interviewing more and more college students (my target audience) without TV, I decided to try it . It was a struggle at first because I was so used to... Continue Reading →
As a favor to a friend and as community service in my field, I wrote the following about church marketing, and particularly marketing an open and affirming church. Some details have been removed to keep the church's information private. This letter is in response to your inquiry about marketing your church. In the below write-up,... Continue Reading →
Intro I think almost all of us can agree that America is extremely polarized right now. The middle, the bipartisan, the moderate, whatever you choose to call it, is either gone or silenced. In the Polarization of America, a Communication Perspective parts 1 and 2, I'd like to add two of my thoughts on why... Continue Reading →
Especially in this challenged economy, a lot of non-profits are struggling to increase donations to the organization to cover rising costs and increased responsibilities. Many local non-profits I know are struggling and I feel for them. It's tough out there for everyone and there is more and more competition for every donation dollar available. So,... Continue Reading →
An area that I see growing currently and think will continue to grow is businesses outsourcing elements of their web presence that were previously done in-house. For example, a large number of college campuses have transitioned over to using Google's Gmail or another cloud e-mail as their e-mail and web calendar function for employees and students. But it doesn't just stop there. Businesses are now using blogs instead of newsletters to communicate with employees and customers, social media sites as their main communication medium with customers, public relations sites to send out news releases instead of e-mailing editors directly, etc.