The formula for selling viral toys, getting you to buy more

Formula:
Create a viral marketing campaign around certain toys using social media influencers.
Undersupply the market with the toy. The limited amount furthers the frenzy and increases the desirability since now only a select number of consumers can get them (exclusivity)….

Think about how viral content is shared to ensure your message stays intact

Kellogg Community College math professor, Marcus Anderson, created the YouTube video “Bad Email Reply – What not to say to your professor…” above and it recently went viral. I personally saw it on my Facebook newsfeed and on my Feedly. The problem is, only PART of his message went viral. The video was shared, but not his…

“The Sexy Lie” by Caroline Heldman is a must-watch

If you haven’t seen the “The Sexy Lie” TEDx Talk by Caroline Heldman below, it’s well worth the watch. I’ve written a little bit about women in advertising before (i.e. Lifetime Fitness model too thin. This billboard needs to come down) but this video has a lot of key points that I think aren’t emphasized including body…

Yes, women face unfair stereotypes, so do men

If you haven’t heard, Pantene’s new Whip It commercial has women across the world applauding them for pointing out the stereotypes that they endure.  And it stood in stark contrast this week  to Detroit News’ choice to highlight that Mary Barra, the new GM CEO wears black nail polish (why is that relevant to her leadership…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Top 5 reasons to join Rotary

Yesterday, I had the honor of speaking to a group of college students about professional networking. As part of that presentation, I highly recommended joining Rotary or Rotaract (for students). Here are my top five reasons to join Rotary: Increased knowledge of the community and current issues. The majority of Rotary clubs have a guest speaker each week. The…

Sacrificing accuracy for speed in the news media and online

  I’m sure there will be a lot of lessons out of the Asiana Airlines crash. One of those lessons/reminders for public information professionals should be that we should definitely try to be fast with our information, but not so fast that we publish incorrect information. As you can see in the video above,  KTVU-TV…

Thanks, John Kerfoot, for showing us how to laugh at ourselves

This post is dedicated to someone I’ve never met, but want to thank. For those of you “non-Michiganders,” you might not be familiar with John Kerfoot, but he’s very popular in Michigan. He owns Tri-Foot productions and is an instructor at Wayne State University, but we all know him because he’s the guy that publishes…

“It’s Not About the Nail” video and the problem of how she feels

A while back, I wrote a blog post titled, Communicating more effectively with women, the problem is how she FEELS.  There’s now a video going viral called, “It’s Not About the Nail,” which highlights the communication issue in problem-solving between men and women. I think it does an excellent job of demonstrating the male perspective. If you…

Brand hijacking Abercrombie & Fitch by a “brand readjustment”

A couple of years ago, one of my Michigan State University professors, Dr. Keith Adler, introduced me to the book Brand Hijack: Marketing Without Marketing. Ever since then, I’ve enjoyed finding examples brand hijacking in modern culture. For those unfamiliar with the term, Brand Hijacking refers to a group of consumers take over a particular brand,…

Air New Zealand and the Hobbit safety video, a win for both!

If you haven’t seen it yet, take a minute to watch the new safety video for Air New Zealand that has a Hobbit theme and actual Hobbit characters. Obviously, this is a huge win for New Zealand, Air New Zealand and the Hobbit. Not only is the video getting millions of views via YouTube and…

Fun commercial pick: Ma Contrexpérience – 97s

Sometimes an advertisement is so good, it gets forwarded around via email (which is how it got to me), has over 13 million views on YouTube, and gets embedded on awesome marketing blogs (hey, I tried). Way to go Contrex Mineral Water! A quick warning: I’d rate this ad PG-13 by American standards