My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX. Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…
If you are like the majority of marketers, your first thought is some sort of financial compensation such as money or a gift card. Although this is a good incentive and will usually do the trick, the example above reminds us all that, if we think creatively, we can find an incentive that is mutually beneficial to both us and our customers.
Keys to developing a mutually beneficial
There is a misconception in academe, and I dare say in most organizations, that community leaders and esteemed donors don’t have a sense of humor like the rest of the population. Therefore, any sort of comedy should be avoided. Macalester, however, took the opposite approach and challenged us all, no matter who we are, to have a laugh with them and it paid off through increased alumni contacts and donations.