Think about how viral content is shared to ensure your message stays intact

Kellogg Community College math professor, Marcus Anderson, created the YouTube video “Bad Email Reply – What not to say to your professor…” above and it recently went viral. I personally saw it on my Facebook newsfeed and on my Feedly. The problem is, only PART of his message went viral. The video was shared, but not his…

Yes, women face unfair stereotypes, so do men

If you haven’t heard, Pantene’s new Whip It commercial has women across the world applauding them for pointing out the stereotypes that they endure.  And it stood in stark contrast this week  to Detroit News’ choice to highlight that Mary Barra, the new GM CEO wears black nail polish (why is that relevant to her leadership…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Put down the camera and enjoy the moment

Not too long ago, I read an article by Clifford Pugh on Culture Map titled, How Instagram is ruining New York fashion week: Shows are meant to be savored, not shot and it got me thinking. I like fashion, but what intrigued me more was what he had to say about how our incessant need…

Sometimes, it’s all in a name

Every once in a while, I’m amazed at how a simple name change can do wonders for a product or service. Check out the video below to see what I mean.

Thanks, John Kerfoot, for showing us how to laugh at ourselves

This post is dedicated to someone I’ve never met, but want to thank. For those of you “non-Michiganders,” you might not be familiar with John Kerfoot, but he’s very popular in Michigan. He owns Tri-Foot productions and is an instructor at Wayne State University, but we all know him because he’s the guy that publishes…