Asking for referrals and then thanking those customers that did refer new customers to you is something that we’ve all heard a lot from marketing experts, at conferences, and in any advice books about how to increase business. My experience, however, is that most businesses don’t ask for referrals and even fewer follow-up by thanking the person that referred business to them.
Asking for referrals is not easy and the whole process seems time-consuming, but I fully agree with most experts that it is an essential piece of the marketing and sales mix for many business categories. So, with that in mind, I’d like to congratulate Minges Creek Chiropractic in Battle Creek for not only asking for referrals, but following up with a thank you.
A few weeks ago, someone new to the Battle Creek area posted on the Battle Creek Area Young Professionals Facebook page that she was looking for chiropractor recommendations in the area. I sent her a message referring her to Minges Creek Chiropractic. Soon after, I received a thank you card in the mail hand-written by Dr. Gordon thanking me for referring her as a new patient to them. Along with the card, there was another piece of paper letting me know that the office had applied a credit (not too much, not too little) to my account as a thank you for the referral.
So, again, congrats to Minges Creek Chiropractic for following sound marketing advice for patient referrals. I will definitely refer you again!