Questions to ask before posting to social media

  I’ve always had a love/hate relationship with social media, but after taking a 40-day Lent hiatus from Facebook, I came back with a new perspective. During that time, I had time to reflect on how I was using the tool and what I wanted to do differently. From that came the 5 question test….

Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Lessons from the NCMPR community college marketing conference

This week, I was at the National Council for Marketing and Public Relations (NCMPR) professionals for community colleges conference in Chicago, IL. Below are some of the main take-aways for me: – If you can’t be number one in your market, redefine the conversation to give yourself an advantage. For example, McDonalds is number one…

Twitter, a good marketing tool?

I know I’m picking a fight on this one, but Twitter may not be the best marketing tool for your business or organization. I know this might strike you as odd. After all, you hear about Twitter everywhere and you see the Twitter logo everywhere, but here are my main arguments as to why Twitter might…

National Council for Marketing and PR conference lessons

In October of this year, I attended my district’s National Council for Marketing and Public Relations professionals (NCMPR) annual conference in Indianapolis, Indiana. Below is a brief overview of three critical conference lessons that can be applied to a variety of businesses and their marketing strategies. Storytelling Speaker: Andy Goodman, The Goodman Center If you…

Social media strategy means starting with a goal and losing control

Social media can be a brands best or worst enemy. In a flash, it can propel the success of a brand. However, it can also easily create its demise. The difference, more often than not, has to do with the goals of the social media strategy and whether or not an organization is willing to lose a little bit of the control.