Pitbull’s Twitter & Facebook contains ads: A rare look at celebrity social media marketing contracts

This week, after a long, contentious battle over making the contract public, the rapper Pitbull published his 1 million dollar contract with the State of Florida via his twitter account. Most contracts between talent and agency are usually confidential, but because it was with a governmental agency, it could be public domain (hence the contention). What... Continue Reading →

Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires... Continue Reading →

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