How social media changed corporate branding and marketing

“If you create good branded content, they will come,” sums up the philosophy that was championed during my masters degree courses on social media marketing. At the time, that was the prominent thought, and still continues to be in most organizations. The reality, however, is much different. Brands have spent billions to create content and…

Questions to ask before posting to social media

  I’ve always had a love/hate relationship with social media, but after taking a 40-day Lent hiatus from Facebook, I came back with a new perspective. During that time, I had time to reflect on how I was using the tool and what I wanted to do differently. From that came the 5 question test….

Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Effective marketing talks went well, thank you to all my supporters

Last week, I presented an Effective Marketing talk, which includes references to the Broken Windows Theory, to the Tomball Rotary Club and the Greater Tomball Area Chamber of Commerce. Both talks went very well and, because of those, I’ve received several requests to come and do additional speaking on marketing. I would like to thank…