A marketer walks into a bridal show…

I decided to venture into the New Orleans Bride Magazine’s Bridal Show to see how truly crazy a bridal show really is. And I wasn’t disappointed.

The top 2 strategies to increase sales…

Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there’s still a great number of small businesses that don’t heed to this advice and they are losing sales because of it. Recently, I’ve been in a position to hire a wide variety of service providers…

Measure success by results, not actions

Quick quiz: Which answer would you prefer if you were the one asking the question?   Did you get your grades up? a) I studied more and spent more time at school. b) Yes, my grades now all B’s or better, up from C’s and D’s.   Did you sell more of our company’s chocolate?…

Affiliate marketing vs. pyramid schemes

In mentoring a student last week, I did a deep dive on affiliate marketing. What I found was that there seemed to be a lot of confusion as to what was affiliated marketing and what was a pyramid scheme (especially when pyramid scheme operators use the term “affiliate”).   Why it’s an important distinction Quite…

Why marketers still celebrate consumer-based holidays, such as Valentine’s Day

Why do people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.)? why people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.). It’s a fair question, since we are supposed to be such “experts” on how product companies utilize these holidays to get consumers to buy things.There are three main reasons we still go out, buy things, and celebrate.

Effectively Networking with a Conference Speaker

You just watched an amazing presentation by a speaker and you want to discuss their presentation, or something else, in further detail with them. Based on my experiences as both a speaker and a fellow presentation attendee, here is the best way to effectively approach a conference speaker for networking: Steps: Approach the speaker by…

Attributing costs in marketing is essential

More than once, I’ve been accused of being too strict in how I attribute marketing costs to projects. I am very strict, but for good reasons: Reason 1: Attributing costs allows for leadership and owners to understand and budget for costs A couple of years ago, I began working on a project. The leadership for…