Effectively Networking with a Conference Speaker

You just watched an amazing presentation by a speaker and you want to discuss their presentation, or something else, in further detail with them. Based on my experiences as both a speaker and a fellow presentation attendee, here is the best way to effectively approach a conference speaker for networking: Steps: Approach the speaker by…

Time to retire the “elevator pitch”?

“What types of products do you use on your skin?” the esthetician at the spa asked. I named a small list of products and ended with, “…and olive oil.” “Olive oil?  Why on Earth would you use that?” she said surprised.  Then she continued, “Well our products are all natural…” I don’t remember what she said after…

Effective marketing talks went well, thank you to all my supporters

Last week, I presented an Effective Marketing talk, which includes references to the Broken Windows Theory, to the Tomball Rotary Club and the Greater Tomball Area Chamber of Commerce. Both talks went very well and, because of those, I’ve received several requests to come and do additional speaking on marketing. I would like to thank…

Sometimes, it’s all in a name

Every once in a while, I’m amazed at how a simple name change can do wonders for a product or service. Check out the video below to see what I mean.

Lifetime Fitness model too thin. This billboard needs to come down.

Dear Lifetime Fitness, Normally I don’t use this blog to openly criticize advertisements and the companies that put their brand on them, but I find the above billboard for your fitness centers in Houston, TX absolutely appalling. This woman is not fit, she’s anorexic-looking. Particularly, her arms are the size of small twigs. They can’t…

Hotel Derek: How a water bottle can leave a lasting impression

This past week, I attended a CultureMap mixer on behalf of the Houston Holocaust Museum’s Next Generation group. The mixer was at Hotel Derek, a very stylish classy hotel in the Galleria area of Houston. The hotel pulled out the usual marketing tricks to appeal to young professionals; they brought-out samples of their best food, hosted…

The arts may have to rethink their ticketing strategy

The Book of Mormon is coming to Houston and I am so excited! I’ve heard rave reviews from my friends about it and I really want to go. Now the fun part…I have to find someone to go with me or go by myself and I have to plan that far ahead (it’s April, the…