Top 5 reasons to join Rotary

Yesterday, I had the honor of speaking to a group of college students about professional networking. As part of that presentation, I highly recommended joining Rotary or Rotaract (for students). Here are my top five reasons to join Rotary: Increased knowledge of the community and current issues. The majority of Rotary clubs have a guest speaker each week. The…

Effective marketing talks went well, thank you to all my supporters

Last week, I presented an Effective Marketing talk, which includes references to the Broken Windows Theory, to the Tomball Rotary Club and the Greater Tomball Area Chamber of Commerce. Both talks went very well and, because of those, I’ve received several requests to come and do additional speaking on marketing. I would like to thank…

Fear marketing, is it the right approach?

Fear is an incredibly powerful tool. I don’t think any marketer would debate that. Where we do differ is in our opinions of the use of fear marketing and the ethics associated with it.  So what is fear marketing and is it the right approach? Fear Marketing Definition Depending on who you ask and what…