"Of course cause marketing is a good thing," I thought to myself. But, the counterargument, "The adoption of social responsibility through cause-related marketing as a business strategy is unethical" by Peggy Kreshel changed my perspective.
We really need to stop promoting and emphasizing these polls. They can do more harm than good but creating assumptions that shouldn’t be created on such small amounts of information.
It's time for a radical change in strategy. Yelling the same messages louder and keeping your product mostly the same isn't working. For radical change to happen, you have to radically change your strategy.
A while ago, I watched a local business give a presentation to the local chamber of commerce about their law firm. And they talked about...their building. Apparently they had just finished a remodel of their offices and wanted to show them off. Slide after slide after slide was photos of the inside and outside of their... Continue Reading →
In crisis communications, we're trained to think about all of our stakeholders including customers, employees, partners, etc. But we need to also think about and react to how our competitors will respond our crisis. How will they respond? How will they try to gain market share or serve their purposes during and after a crisis?... Continue Reading →
Two United States of America Presidents have admitted to using marijuana in the past, Bill Clinton and Barack Obama. And yet, one is the brunt of continuous jokes and one is not. In fact, many people today have forgotten that President Obama admitted to drug use, even as marijuana legalization is occurring across the... Continue Reading →
A couple posts ago, I gave my thoughts on how to respond when asked about advertising return on investment (ROI). Today, I'd like to offer my favorite analogy to explain why branding is important. Although the need for consistent communication seems so fundamental to those of us in marketing, advertising, and communications, it isn't to... Continue Reading →
“Let’s wait to put something out until we can get the message JUST RIGHT” used to be the old adage for handing crisis communications. And, back when that was the expert advice, it was good advice. Today, it is still wise to think heavily about the message you are putting out there, but the... Continue Reading →
Every job has it's challenges. A big one for marketing, public relations, and communications professionals is the ability to keep track and manage a lot of different "plates" in the air. When I arrived at my current place of employment, I had a system for tracking projects, but I quickly learned I needed something a... Continue Reading →