How young professionals buy gifts

It’s Thursday night at 10 p.m. and I just found out that  my friend’s birthday is on Monday (not shocking, I’m horrible with important dates).  I decide he needs a present. Gift-giving as a young professional can be a challenge for the following reasons: My young professional friends, because of jobs or just looking for a life change, are…

Gillette razors: Will their pricing strategy be their demise?

‘I wanted to ask you whether you’d got any razor blades,’ he said. ‘Not one!’ said Winston with a sort of guilty haste. ‘I’ve tried all over the place. They don’t exist any longer.’ Everyone kept asking you for razor blades. Actually he had two unused ones which he was hoarding up. There had been…

Twitter, a good marketing tool?

I know I’m picking a fight on this one, but Twitter may not be the best marketing tool for your business or organization. I know this might strike you as odd. After all, you hear about Twitter everywhere and you see the Twitter logo everywhere, but here are my main arguments as to why Twitter might…

Ikea gains revenue by keeping you in their store

“Ok, but if we are going to Ikea, you must be prepared to spend all day there,” is a common warning that I say to my friends. So, you can easily guess that I would most certainly we considered an Ikea brand fanatic. In fact, so much so, that I once told an inquiring home…

The wedding registry is evolving

As more and more of my friends get married, I’ve been thinking about the concept of wedding registries and I’ve come to the conclusion that the traditional wedding registry is going to have to evolve. It’s no secret that the average age of women and men getting married in the United States is increasing. As…

Storify, a review

This week I tried the new online platform, Storify, to write an article about a severe storm in Battle Creek, Michigan. Storify, for those of you who have not played around with it, is a new platform that allows you to incorporate various web and social media elements, such as Twitter posts, YouTube videos, Flickr…