Whether or not they view an organization as authentic may have greater value than if they like your product, service, or benefits.
The point of adding this to the film (in my opinion) is, "Look at the political corruption and manipulation! Isn't it shocking?" But the reality is, this is now happening regularly in the United States as well.
USA Today published an article about the 5 million U.S. households without TV. I'm very proud to say that my household is one of them. After interviewing more and more college students (my target audience) without TV, I decided to try it . It was a struggle at first because I was so used to... Continue Reading →
This morning, the front page of the Battle Creek Enquirer showed a picture of Presidential candidate, Mitt Romney, during a campaign stop in Albion, Michigan. The photo of Romney included several people standing behind him and one of those people, standing to his right, was a guy who was busy checking his phone. There are... Continue Reading →