Implementing a new project, cultural change, movement, etc. is never easy. But one thing that can make it easier is to define each of your strategies as either active or passive.
Whether or not they view an organization as authentic may have greater value than if they like your product, service, or benefits.
The point of adding this to the film (in my opinion) is, "Look at the political corruption and manipulation! Isn't it shocking?" But the reality is, this is now happening regularly in the United States as well.
It's time for a radical change in strategy. Yelling the same messages louder and keeping your product mostly the same isn't working. For radical change to happen, you have to radically change your strategy.
Working at colleges the last 6 years has greatly expanded my knowledge and awareness of what I would deem "social commentary t-shirts. One that read "When you're in riot gear everything looks like a riot" (I found it online here) my attention the other day and made me think. I have a lot of respect for... Continue Reading →
This morning, the front page of the Battle Creek Enquirer showed a picture of Presidential candidate, Mitt Romney, during a campaign stop in Albion, Michigan. The photo of Romney included several people standing behind him and one of those people, standing to his right, was a guy who was busy checking his phone. There are... Continue Reading →