Company vehicles are usually not high on the priority list for marketers, but vehicles, if used effectively, can be an effective part of your marketing mix. Use your vehicles to reinforce your key messaging Many businesses consider a logo and tagline on their vehicles as "brand awareness" but it’s not the most effective way to use... Continue Reading →
On a recent trip to Boston, I saw the above T-Mobile ads on the trash bins all of the city. The messaging, the execution, and the correlation between the message and the locations makes this a huge win for T-Mobile. Good job.
For the past week the Stutts-Cox Contractors sign I've driven by on my way to work has made me laugh with the message "Quiet please meditating..the sign." Typically they use their sign on the side of a 55 mph road to congratulate a community member that has done something of note, such as congratulate the... Continue Reading →
Dear Lifetime Fitness, Normally I don't use this blog to openly criticize advertisements and the companies that put their brand on them, but I find the above billboard for your fitness centers in Houston, TX absolutely appalling. This woman is not fit, she's anorexic-looking. Particularly, her arms are the size of small twigs. They can't... Continue Reading →
When I was working at Adams Outdoor Advertising, they brought in Dr. George Pransky of Pransky and Associates to talk about what would make us successful. One of the things he talked about was a three-legged stool. The three legs were: You have to love people, love your product, and be resilient. #2 on the three-legged sales stool is... Continue Reading →