Perfect outdoor execution, good job T-Mobile

On a recent trip to Boston, I saw the above T-Mobile ads on the trash bins all of the city. The messaging, the execution, and the correlation between the message and the locations makes this a huge win for T-Mobile. Good job.

A business sign that makes me laugh

For the past week the Stutts-Cox Contractors sign I’ve driven by on my way to work has made me laugh with the message “Quiet please meditating..the sign.” Typically they use their sign on the side of a 55 mph road to congratulate a community member that has done something of note, such as congratulate the…

Lifetime Fitness model too thin. This billboard needs to come down.

Dear Lifetime Fitness, Normally I don’t use this blog to openly criticize advertisements and the companies that put their brand on them, but I find the above billboard for your fitness centers in Houston, TX absolutely appalling. This woman is not fit, she’s anorexic-looking. Particularly, her arms are the size of small twigs. They can’t…