CAMEX: Products I loved

I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. A friend of mine asked me... Continue Reading →

CAMEX Creative Booth Designs and Promotions

I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. Here are photos of some of... Continue Reading →

Where is the “break” in your campaign or initiative?

Previously, I discussed measuring marketing/initiative success based on outcomes, not actions. So what if your campaign isn't successful? How do you find the "break"? The best way is to compare to previous data and industry standards. Previous data Previous data is your data from previous campaigns. Examples: During your last three sales events, percent of people who walked into... Continue Reading →

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