What knee surgery taught me about access to education

Unplanned additional costs and complicated, unexpected additional steps are issues in both healthcare and education. Instead of finding ways for people to navigate these challenges, true change will come when we find ways to eliminate them. And, when we can’t, finding ways to ensure they aren’t unplanned or unexpected.

CAMEX: Products I loved

I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. A friend of mine asked me…

CAMEX Creative Booth Designs and Promotions

I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. Here are photos of some of…

Implementing change series: Plant a seed

When someone holds a strongly-held belief, presenting new facts or information and thinking they will change right away is a fools errand. In the majority of cases, they won’t. So, I take solace in planting seeds.

Implementing change series: Timing is everything

“In most cases, our direct mail piece is worthless. But in the hands of someone who just found out  they need new windows? It’s priceless.” An owner of a window company made this statement when one of my colleagues asked him how he thought direct mail was working for him. Obviously, we’d need a lot…

Where is the “break” in your campaign or initiative?

Previously, I discussed measuring marketing/initiative success based on outcomes, not actions. So what if your campaign isn’t successful? How do you find the “break”? The best way is to compare to previous data and industry standards. Previous data Previous data is your data from previous campaigns. Examples: During your last three sales events, percent of people who walked into…

Measure marketing/initiative success based on outcomes, not actions

One of the biggest mistakes we often make with marketing campaigns and initiatives is we measure actions, not outcomes. In order to be successful, we need to clearly define our goals and then clearly define what success is, based on outcomes. Examples: If your goal is to impact a large number of your students by utilizing Open…