Jennifer Lopez’s Dinero music video: Product placement to the extreme

What struck me as over the top this time in her music video, however, was the level of product placement.

I have a confession to make: I’m a Jennifer Lopez fan. I don’t listen to her often, follow her career much, or really know that much about her. I usually have a very rational reason for liking someone, but JLo is just….entertaining. She’s so over-the-top so much of the time and I find it hilarious.

And she didn’t disappoint in her new music video for the song, Dinero. Walking an ostrich, roasting marshmallows over a fire made of cash, spray painting a luxury vehicle, etc. What struck me as over the top this time in her music video, however, was the level of product placement.

A breakdown of product placement in Dinero

(intentionally not linking these to product sites)

Mig Vapor e-cigarette – :28 (product use) :30 product use + hat

Jersey Mike’s Subs – 1:40

Lyft – 2:06-2:18, 5 times

Time magazine – 2:21

New York Yankees – 2:32. Although this might just be her fandom coming through. She is, after all, “Jenny from the Block.”

Jennifer Lopez in a mansion with high end clothing on, but has a Jersey Mikes sub in her hand.
Copyright Disclaimer: Screenshots are used in this post under fair use for the purposes of education, satire, and parody, consistent with 17 USC §107. Manipulated screenshots are considered derivative work and are Copyright © Nicole Finkbeiner, openly-licensed under CC-BY 4.0.

Of course, this is just the obvious. She also wore $4.5 million worth of diamonds in a partnership with Tiffanys and every outfit, accessory, etc. was more than likely carefully selected for maximum commercialization.

But, it’s just this level of ridiculous that keeps me coming back (and snickering as I write this in an airport, annoying the people near me).

JLo, I heart you, but next time, go back to being over-the-top without so many product placements, ok?

Further reading:

Would you rather product placement be obvious or not obvious?

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