Brand hijacking Abercrombie & Fitch by a “brand readjustment”

A couple of years ago, one of my Michigan State University professors, Dr. Keith Adler, introduced me to the book Brand Hijack: Marketing Without Marketing. Ever since then, I’ve enjoyed finding examples brand hijacking in modern culture. For those unfamiliar with the term, Brand Hijacking refers to a group of consumers take over a particular brand,…

Brand Hijacking the ‘V is for Vendetta’ Mask

A couple of years ago, one of my Michigan State University professors, Dr. Keith Adler, introduced me to the book Brand Hijack: Marketing Without Marketing. Ever since then, I’ve enjoyed finding examples brand hijacking in modern culture. For those unfamiliar with the term, Brand Hijacking refers to a group of consumers take over a particular…

Live blogging, a review

For my MSU Social Media and News Journalism Course, we had an assignment to live blog an event for one hour using Cover It Live software and Posterous to post. Below is a quick overview of how it went and what I learned in the process. Local vs. National Event Inspired by an FCC Report…

Brand consistency and higher education websites

Brand consistency is important on the web and can be accomplished through the use of templates and style sheets. But there also needs to be room within those templates and style sheets for some customization for each department to suit their individual needs.