"Of course cause marketing is a good thing," I thought to myself. But, the counterargument, "The adoption of social responsibility through cause-related marketing as a business strategy is unethical" by Peggy Kreshel changed my perspective.
One of the hardest questions, I think, for marketers and advertisers to answer is the dreaded question "How can I measure my advertising?" because, unfortunately, it just isn't that simple. That isn't to say that there is no way to do it, it just is a lot more complex than most would think. So, this... Continue Reading →
This month, the U.S. Census Bureau's American housing survey will begin. As part of this survey, census workers will be collecting demographic data including household income. Household income is a staple in marketing for selecting areas where people are most likely to purchase products or services as well as other uses. For example, if you... Continue Reading →
When I began working for Adams Outdoor Advertising, they gave me my employee handbook, titled "We must become the change we want to see." But it wasn't an ordinary employee handbook. First, it was made out of billboard materials. But more importantly, many sections of the book relate not only to outdoor, or sales, but all... Continue Reading →
I know I'm picking a fight on this one, but Twitter may not be the best marketing tool for your business or organization. I know this might strike you as odd. After all, you hear about Twitter everywhere and you see the Twitter logo everywhere, but here are my main arguments as to why Twitter might... Continue Reading →
An area that I see growing currently and think will continue to grow is businesses outsourcing elements of their web presence that were previously done in-house. For example, a large number of college campuses have transitioned over to using Google's Gmail or another cloud e-mail as their e-mail and web calendar function for employees and students. But it doesn't just stop there. Businesses are now using blogs instead of newsletters to communicate with employees and customers, social media sites as their main communication medium with customers, public relations sites to send out news releases instead of e-mailing editors directly, etc.