Good in theory, bad in execution

I often use this phrase when something that involved a solid plan with great thought behind the plan turns-out badly. One of the main reasons that I like this phrase is that it acknowledges that strategic thinking may not always yield good results. And, if something does go wrong, there may not be someone or…

Breast Cancer Sponsorship, is it really a good thing?

“Of course cause marketing is a good thing,” I thought to myself. But, the counterargument, “The adoption of social responsibility through cause-related marketing as a business strategy is unethical” by Peggy Kreshel changed my perspective.

Addressing the Question: Measuring Advertising ROI

One of the hardest questions, I think, for marketers and advertisers to answer is the dreaded question “How can I measure my advertising?” because, unfortunately, it just isn’t that simple. That isn’t to say that there is no way to do it, it just is a lot more complex than most would think. So, this…

Household income is not a good measurement of discretionary income

This month, the U.S. Census Bureau’s American housing survey will begin. As part of this survey, census workers will be collecting demographic data including household income. Household income is a staple in marketing for selecting areas where people are most likely to purchase products or services as well as other uses. For example, if you…

Lessons from sales series: Words of wisdom from Adams Outdoor Advertising

    When I began working for Adams Outdoor Advertising, they gave me my employee handbook, titled “We must become the change we want to see.” But it wasn’t an ordinary employee handbook. First, it was made out of billboard materials.  But more importantly, many sections of the book relate not only to outdoor, or sales, but all…

Twitter, a good marketing tool?

I know I’m picking a fight on this one, but Twitter may not be the best marketing tool for your business or organization. I know this might strike you as odd. After all, you hear about Twitter everywhere and you see the Twitter logo everywhere, but here are my main arguments as to why Twitter might…

4 insane but true things about digital media growth

An area that I see growing currently and think will continue to grow is businesses outsourcing elements of their web presence that were previously done in-house. For example, a large number of college campuses have transitioned over to using Google’s Gmail or another cloud e-mail as their e-mail and web calendar function for employees and students. But it doesn’t just stop there. Businesses are now using blogs instead of newsletters to communicate with employees and customers, social media sites as their main communication medium with customers, public relations sites to send out news releases instead of e-mailing editors directly, etc.