My friend was distraught. A week before, her four year old daughter Jamie had been kicked out of a very progressive school, with a reputation of excelling with difficult children, because she was refusing to follow the rules. They asked my friend to come get her child, and had her tuition check ready for her when she... Continue Reading →
We've all faced tough situations where we weren't quite sure what to do or we're struggling to see the other side of the argument. When this happens, one effective technique is to change the details or change the scenario to try to gain a new perspective.
Yesterday, I had the honor of speaking to a group of college students about professional networking. As part of that presentation, I highly recommended joining Rotary or Rotaract (for students). Here are my top five reasons to join Rotary: Increased knowledge of the community and current issues. The majority of Rotary clubs have a guest speaker each week. The... Continue Reading →
There is a lot of great crisis communications advice available, so I won't reiterate any of that information here, but I've noticed that there is one thing that is relevant to a lot of industries that typically isn't emphasized in crisis communications: After the event, you must be visible in the community again as fast as possible... Continue Reading →
The phrase used to be “There is no such thing as a stupid question.” Recently, however, I’ve had several people tell me that, in the age of Google, this phrase is no longer relevant, that there now IS such a thing as a stupid question. Although I understand where they are coming from, I’m going to have to argue the opposite in my usual old school/contemporary way. So here are four reasons that I think there is still no such thing as a stupid question:
If you are like the majority of marketers, your first thought is some sort of financial compensation such as money or a gift card. Although this is a good incentive and will usually do the trick, the example above reminds us all that, if we think creatively, we can find an incentive that is mutually beneficial to both us and our customers. Keys to developing a mutually beneficial
We, as marketers and public relations professionals, need to promote our organizations to the best of our ability through traditional advertising, press releases, digital media, etc. But we must never underestimate the power of interactions with employees of our organizations. An advertising campaign may bring someone to your organization, but whether or not you gain a customer, is all about the interactions that customer has with employees.
As tomorrow nears, the college I work for prepares to lose a great leader and I prepare to lose a great boss and mentor. There's no denying it anymore: Dr. G. Edward Haring, President of Kellogg Community College, is retiring. So, today, I'd like to dedicate this post to the words of wisdom that he has given his employees at the college over the years.