Sometimes it makes sense to make fun of your brand

A few years ago, when I was working as the Director of Public Information and Marketing at Kellogg Community College, a fellow employee who had an interest in marketing came to me with a question about a particular t-shirt being sold in the bookstore. The t-shirt read “Cornflake University” and was a spoof on the Kellogg part of…

Was my masters degree worth it? Yes, but not how you think

Disclaimer: I was one of the fortunate who had my masters degree almost fully-funded by the organization I worked for. But that doesn’t mean it didn’t cost me; I still had to put a lot of time into my schoolwork and my classes were held an hour from my home, so there was a lot…

Do we really know what our product (service) is in education?

I’ve been in education marketing for approximately eight years now. It’s a very interesting field and one that I’m very passionate about.  But, as I’ve looked at education marketing over my years working in it, one question has haunted me, “Do we really know what our product (service) is?”  Caveat: When I ask this question,…

Why I support STEAM (adding arts to STEM) in education

  For the past few years, the hot new buzz acronym in education has been STEM, which stands for the four disciplines science, technology, engineering and math.  Everyone from educators to politicians have been promoting STEM education as a way of pulling our country out of the economic recession and securing our economic future as…

Cursive may not be “relevant,” but it’s important

I’m going to step out of my normal posts about marketing and public relations to discuss the news that cursive is no longer part of the new Core Curriculum Standards and, thus is being removed from school curriculum across the country including Hawaii and Illinois. Yes, as many have pointed out, in some ways cursive…

A message from an overworked employee: Tell kids to stay in school

This week, I went to pick-up my car from an auto body repair shop after a minor accident. I remarked to the woman, who was my representative throughout the entire process, that she always seemed to be there and inquired what her hours were. She said she worked 7 a.m. to 6 p.m. and worked-through…

Lessons from the NCMPR community college marketing conference

This week, I was at the National Council for Marketing and Public Relations (NCMPR) professionals for community colleges conference in Chicago, IL. Below are some of the main take-aways for me: – If you can’t be number one in your market, redefine the conversation to give yourself an advantage. For example, McDonalds is number one…

Job satisfaction in the form of a cupcake!

When it comes down to it, I love my job because I love the students. The students are so inspiring and do so many great things. My biggest job satisfaction is knowing that I touched the life of a student in a positive way. So, today, I got a sweet piece of job satisfaction when…

Choosing Promotional Items For Your Business

Promotional items, giveaways, tchotkes, whatever you call them, these items can help boost your business or drain your marketing budget.  So how do you decide what items are best for you? Below are my “rules” for choosing the right promotional items for your business. Each item doesn’t have to follow every one of them, but it…