Instacart price comparison, how much does grocery delivery really cost you?

A basket of groceries on a grocery check-out conveyor belt
Photo from Flickr Creative Commons: qmnonic.

 

Instacart, a grocery delivery service especially marketed to busy young professionals such as myself, has started offering their services in Houston, Texas. I was curious how much it really cost to use their services. Luckily, I had my last grocery receipt, so I decided to do a comparison. In short, to use Instacart would cost me about $30 more for $70 worth of groceries, so a 43% increase!

Additional observations:

  • Instacart did not have quite a few of the items I regularly buy. Apparently they will grab anything not listed for you, but I have no idea how much more that would cost. 
  • They did not have the full selection of produce, which would cause me to make some adjustments that included buying much more expensive options (such as the organic cucumbers below).

 Details of the comparison:

Item H-E-B (Alabama St. Houston) Price Instacart price for same store
Clear Care Lens treatment 20.97 25.39
Hill Country Body Wash 3.23 3.99
Orti Di Calabria Marinara Sauce 5.99 7.29
HEB 1% ½ Gallon Milk 1.98 2.69
HEB Sparking Water 3.29 Unflavored not offered, only lime.
Frozen Boneless Skinless Chicken Breasts 6.98 Not found
Tandori Naan Bread 2.88 Not found
6 pack Central Market Dried Cranberries 1.49×2=2.98  2.09×2=4.18
Cherries (.85 lbs) 5.98 6.09
Fuji Apples (7 apples) 3.81 5.95
Clif Bar 1.00X2=2.00 Not found
HEB Brie Double Crème 4.98 4.89
Chobani Greek Yogurt, individual plain 1.18 1.49
Poblano pepper (1 lb) 1.78 Not found
Red seedless grapes 3.12 4.79
Asparagus 2.98×2=5.96 4.89×2=9.96
HEB baby carrots 1.48 4.89
Cucumber .68×2=1.36 Could only buy organic, at 4.89 eachx2=9.78
HEB Pumpernickel Bread 3.48 3.09
Farmhouse Cage Free eggs 2.69 3.29
Taxes 2.00 Included
Delivery fee None 3.99
Total (only including items found on InstaCart) $71.19 $101.75