The last time I gave a workshop on the Broken Windows Theory and how it related to marketing, a participant gave me feedback that I needed to include more web-based and digital examples. And, she’s absolutely right.
So to fix that, I’ve started collecting digital examples of broken windows. Taking inspiration from one of the blogs I read for fun, McMansion Hell, I’ve added parody comments to the photos.
Without further adieu, enjoy!
Another fun fact about this one: I was nice and emailed their support department over a month ago and let them know about the typo. I got a standard, “thanks for your feedback” macro response. But did they fix it? Nope.
So much for wanting to make this recipe
Thanks to a friend for sending me this one. Beyond the typos, my friend pointed out that the graphic is also problematic; it only shows white millennials even though millennials are incredibly diverse, and the only woman depicted is using her technology to narcissistically take a selfie.
Let’s be real here for a minute: We really know why this came up. Phil hasn’t had a need to get on LinkedIn in a few years and they want him back, because eyeballs mean ad revenue. So it’s more about getting him back than doing to me a favor. But to me, it feels like that ex who tells your friends to tell you that they “just hope you are well” in hopes you’ll take that as a cue to contact them.
To give LinkedIn credit, this may be helpful at a large organization where you don’t interact with almost everyone every day. So, for this one, it could be a simple change to the algorithm; only show these messages if it’s an organization of x (200?) employees or more.
Two ideas of how this might have went down:
Web designer: Can you send me a high resolution version of the photo of you in the courtroom?
Lawyers: Sure. Here you go.
Web designer: Um, that’s low resolution. Can you send me the high res file?
Lawyers: We sent you the file.
Web designer: Yes, I know, but you sent me the low res file
Lawyers: We sent you the file!!!! Just do your file.
Web designer: (sigh) Fine. I give up (or a stronger version of this)
Web designer: We need high quality photos for the website
Lawyers: How much is that going to cost?
Web designer: (gives number)
Lawyers: What?!? That’s too much money. Ted’s kid does a great job taking photos. We’ll just have him do it with his phone.
Web designer: Those won’t look good
Lawyers: They’ll look fine…
On another note, the reason I ended up on their website in the first place is because of some entertaining billboard replacement.
I don’t think I’ll ever tire of the hypocrisy of gyms serving pizza and beer. This one is especially fun because the fitness center is tied to a hospital.
Actually they are right, I don’t want to see the nutrition info. I’m happy being blissfully unaware in this case.
There, I fixed it.
Fair use disclaimer
All screenshots are used in this post under fair use for the purposes of education, satire, and parody, consistent with 17 USC §107.