Would you rather product placement be obvious or not obvious?

It’s no secret I’m a music-lover and one of my new favorite songs is the duet “Let Me Go” with Avril Lavigne and Chad Kroeger. But then I watched the video, at the two minute mark, there was an incredibly obvious product placement of a tablet. For me, it seemed over-the-top undeniable. But at the…

Hotel Derek: How a water bottle can leave a lasting impression

This past week, I attended a CultureMap mixer on behalf of the Houston Holocaust Museum’s Next Generation group. The mixer was at Hotel Derek, a very stylish classy hotel in the Galleria area of Houston. The hotel pulled out the usual marketing tricks to appeal to young professionals; they brought-out samples of their best food, hosted…

Church marketing: Marketing thoughts for an open and affirming church

As a favor to a friend and as community service in my field, I wrote the following about church marketing, and particularly marketing an open and affirming church. Some details have been removed to keep the church’s information private.  This letter is in response to your inquiry about marketing your church. In the below write-up,…

Air New Zealand and the Hobbit safety video, a win for both!

If you haven’t seen it yet, take a minute to watch the new safety video for Air New Zealand that has a Hobbit theme and actual Hobbit characters. Obviously, this is a huge win for New Zealand, Air New Zealand and the Hobbit. Not only is the video getting millions of views via YouTube and…

Stealth Marketing: Where is the ethical line?

A Narrative You wake up in the morning, check your Facebook page, and read how one of your friends discovered a really cool new protein bar that they love and you make a mental note to try it next time you hit the store. At the beach later in the day, a couple stops you…