Was my masters degree worth it? Yes, but not how you think

Disclaimer: I was one of the fortunate who had my masters degree almost fully-funded by the organization I worked for. But that doesn’t mean it didn’t cost me; I still had to put a lot of time into my schoolwork and my classes were held an hour from my home, so there was a lot…

Instacart price comparison, how much does grocery delivery really cost you?

  Instacart, a grocery delivery service especially marketed to busy young professionals such as myself, has started offering their services in Houston, Texas. I was curious how much it really cost to use their services. Luckily, I had my last grocery receipt, so I decided to do a comparison. In short, to use Instacart would cost me…

Are we effectively communicating with future-oriented people?

This post starts with the assumption that the work on the three orientations, past, present and future, is accurate. That may or may not be the case, but it’s an assumption for this post.     My friend, we will call her Melissa, is losing weight (very successfully I might add!). But she’s not doing it…

Addressing the Question: Why branding is important

A couple posts ago, I gave my thoughts on how to respond when asked about advertising return on investment (ROI). Today, I’d like to offer my favorite analogy to explain why branding is important. Although the need for consistent communication seems so fundamental to those of us in marketing, advertising, and communications, it isn’t to…

Attributing costs in marketing is essential

More than once, I’ve been accused of being too strict in how I attribute marketing costs to projects. I am very strict, but for good reasons: Reason 1: Attributing costs allows for leadership and owners to understand and budget for costs A couple of years ago, I began working on a project. The leadership for…

Why I support STEAM (adding arts to STEM) in education

  For the past few years, the hot new buzz acronym in education has been STEM, which stands for the four disciplines science, technology, engineering and math.  Everyone from educators to politicians have been promoting STEM education as a way of pulling our country out of the economic recession and securing our economic future as…

Storify, a review

This week I tried the new online platform, Storify, to write an article about a severe storm in Battle Creek, Michigan. Storify, for those of you who have not played around with it, is a new platform that allows you to incorporate various web and social media elements, such as Twitter posts, YouTube videos, Flickr…