I recently bought a dress online following this flow: See dress on a Facebook ad, fall in love with it, click on ad Ad takes me to a company page, I've never heard of the company before, this makes me wary of purchasing Conduct a Google search for reviews of dress Finding nothing, go to... Continue Reading →
This week, after a long, contentious battle over making the contract public, the rapper Pitbull published his 1 million dollar contract with the State of Florida via his twitter account. Most contracts between talent and agency are usually confidential, but because it was with a governmental agency, it could be public domain (hence the contention). What... Continue Reading →
Implementing a new project, cultural change, movement, etc. is never easy. But one thing that can make it easier is to define each of your strategies as either active or passive.
I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t. Effectively using social media for your business requires strategy Effectively using social media for your business requires... Continue Reading →
My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX. Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post... Continue Reading →
According to the Community College Survey of Student Engagement (2012 Cohort), 73% of students say tutoring is somewhat or very important. But, only 29% of students participate in tutoring at their college. So, students say tutoring is important, but that isn't reflective in their behavior. What people say they do or say is important to... Continue Reading →
Dear Lifetime Fitness, Normally I don't use this blog to openly criticize advertisements and the companies that put their brand on them, but I find the above billboard for your fitness centers in Houston, TX absolutely appalling. This woman is not fit, she's anorexic-looking. Particularly, her arms are the size of small twigs. They can't... Continue Reading →
This week I tried the new online platform, Storify, to write an article about a severe storm in Battle Creek, Michigan. Storify, for those of you who have not played around with it, is a new platform that allows you to incorporate various web and social media elements, such as Twitter posts, YouTube videos, Flickr... Continue Reading →