Think about how viral content is shared to ensure your message stays intact

Kellogg Community College math professor, Marcus Anderson, created the YouTube video “Bad Email Reply – What not to say to your professor…” above and it recently went viral. I personally saw it on my Facebook newsfeed and on my Feedly. The problem is, only PART of his message went viral. The video was shared, but not his…

Questions to ask before posting to social media

  I’ve always had a love/hate relationship with social media, but after taking a 40-day Lent hiatus from Facebook, I came back with a new perspective. During that time, I had time to reflect on how I was using the tool and what I wanted to do differently. From that came the 5 question test….

Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Put down the camera and enjoy the moment

Not too long ago, I read an article by Clifford Pugh on Culture Map titled, How Instagram is ruining New York fashion week: Shows are meant to be savored, not shot and it got me thinking. I like fashion, but what intrigued me more was what he had to say about how our incessant need…

Sacrificing accuracy for speed in the news media and online

  I’m sure there will be a lot of lessons out of the Asiana Airlines crash. One of those lessons/reminders for public information professionals should be that we should definitely try to be fast with our information, but not so fast that we publish incorrect information. As you can see in the video above,  KTVU-TV…

Thanks, John Kerfoot, for showing us how to laugh at ourselves

This post is dedicated to someone I’ve never met, but want to thank. For those of you “non-Michiganders,” you might not be familiar with John Kerfoot, but he’s very popular in Michigan. He owns Tri-Foot productions and is an instructor at Wayne State University, but we all know him because he’s the guy that publishes…

Brand hijacking Abercrombie & Fitch by a “brand readjustment”

A couple of years ago, one of my Michigan State University professors, Dr. Keith Adler, introduced me to the book Brand Hijack: Marketing Without Marketing. Ever since then, I’ve enjoyed finding examples brand hijacking in modern culture. For those unfamiliar with the term, Brand Hijacking refers to a group of consumers take over a particular brand,…

How young professionals buy gifts

It’s Thursday night at 10 p.m. and I just found out that  my friend’s birthday is on Monday (not shocking, I’m horrible with important dates).  I decide he needs a present. Gift-giving as a young professional can be a challenge for the following reasons: My young professional friends, because of jobs or just looking for a life change, are…

5 million U.S. households without TV. My house is one of them.

  USA Today  published an article about the 5 million U.S. households without TV. I’m very proud to say that my household is one of them. After interviewing more and more college students (my target audience) without TV, I decided to try it . It was a struggle at first because I was so used to…