Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Put down the camera and enjoy the moment

Not too long ago, I read an article by Clifford Pugh on Culture Map titled, How Instagram is ruining New York fashion week: Shows are meant to be savored, not shot and it got me thinking. I like fashion, but what intrigued me more was what he had to say about how our incessant need…

5 million U.S. households without TV. My house is one of them.

  USA Today  published an article about the 5 million U.S. households without TV. I’m very proud to say that my household is one of them. After interviewing more and more college students (my target audience) without TV, I decided to try it . It was a struggle at first because I was so used to…

Lessons from the NCMPR community college marketing conference

This week, I was at the National Council for Marketing and Public Relations (NCMPR) professionals for community colleges conference in Chicago, IL. Below are some of the main take-aways for me: – If you can’t be number one in your market, redefine the conversation to give yourself an advantage. For example, McDonalds is number one…

Air New Zealand and the Hobbit safety video, a win for both!

If you haven’t seen it yet, take a minute to watch the new safety video for Air New Zealand that has a Hobbit theme and actual Hobbit characters. Obviously, this is a huge win for New Zealand, Air New Zealand and the Hobbit. Not only is the video getting millions of views via YouTube and…

Twitter, a good marketing tool?

I know I’m picking a fight on this one, but Twitter may not be the best marketing tool for your business or organization. I know this might strike you as odd. After all, you hear about Twitter everywhere and you see the Twitter logo everywhere, but here are my main arguments as to why Twitter might…

4 insane but true things about digital media growth

An area that I see growing currently and think will continue to grow is businesses outsourcing elements of their web presence that were previously done in-house. For example, a large number of college campuses have transitioned over to using Google’s Gmail or another cloud e-mail as their e-mail and web calendar function for employees and students. But it doesn’t just stop there. Businesses are now using blogs instead of newsletters to communicate with employees and customers, social media sites as their main communication medium with customers, public relations sites to send out news releases instead of e-mailing editors directly, etc.