Implementing change series: Plant a seed

When someone holds a strongly-held belief, presenting new facts or information and thinking they will change right away is a fools errand. In the majority of cases, they won’t. So, I take solace in planting seeds.

Prevent a PR crisis: Explain why up-front

“I think what’s bugging me about this situation is not the situation itself, but the fact that I don’t understand why,” I said to a friend on the phone tonight. The truth is, although most people don’t verbalize it like I did, often, a person is bothered because they don’t know why. I’ve watched countless businesses…