It’s time for a radical change in strategy

It’s time for a radical change in strategy. Yelling the same messages louder and keeping your product mostly the same isn’t working. For radical change to happen, you have to radically change your strategy.

Sometimes the small things in your business really do matter

  My understanding of the importance of little things in a business began with Western Michigan University marketing professor Ed Mayo bringing in his…soap collection.He had stayed at a wide story of hotels over the years and was demonstrating to us that sometimes the little do things do indeed matter; the shape (sadly a lost…

Lifetime Fitness model too thin. This billboard needs to come down.

Dear Lifetime Fitness, Normally I don’t use this blog to openly criticize advertisements and the companies that put their brand on them, but I find the above billboard for your fitness centers in Houston, TX absolutely appalling. This woman is not fit, she’s anorexic-looking. Particularly, her arms are the size of small twigs. They can’t…

Household income is not a good measurement of discretionary income

This month, the U.S. Census Bureau’s American housing survey will begin. As part of this survey, census workers will be collecting demographic data including household income. Household income is a staple in marketing for selecting areas where people are most likely to purchase products or services as well as other uses. For example, if you…