We worked on increasing the effectiveness of their marketing through understanding the Broken Windows Theory for marketing and how it can increase the effectiveness of marketing for their business.
A couple posts ago, I gave my thoughts on how to respond when asked about advertising return on investment (ROI). Today, I'd like to offer my favorite analogy to explain why branding is important. Although the need for consistent communication seems so fundamental to those of us in marketing, advertising, and communications, it isn't to... Continue Reading →
Before heading to the Houston Texans game today, I read CultureMap's article titled, NFL tries to court back female fans: Does a pop-up lounge with "fanicures" make up for purse ban?. As a marketer, things like this fascinate me, so one of my friends and I ventured into the pop-up store. The merchandise was exactly... Continue Reading →
Yesterday, I had the honor of speaking to a group of college students about professional networking. As part of that presentation, I highly recommended joining Rotary or Rotaract (for students). Here are my top five reasons to join Rotary: Increased knowledge of the community and current issues. The majority of Rotary clubs have a guest speaker each week. The... Continue Reading →
Last week, I presented an Effective Marketing talk, which includes references to the Broken Windows Theory, to the Tomball Rotary Club and the Greater Tomball Area Chamber of Commerce. Both talks went very well and, because of those, I've received several requests to come and do additional speaking on marketing. I would like to thank... Continue Reading →
I've written a lot about how small things, "broken windows," can ruin your business reputation very quickly. Today, I'd like to focus on the opposite. Sometimes, it's the small touches that add novelty to your product or make your customers feel special that set you apart in your customer's mind. It might be a bud... Continue Reading →
A few weeks ago, I talked about how bad drivers in company vehicles can be a huge broken window for a business. Continuing with a vehicle theme, another broken window can be having TOO nice of a vehicle. Think of this scenario: You are the small business owner of a local jewelry shop. You are... Continue Reading →
I was cruising along a road the other day and, out of nowhere, a truck sped up and cut me off. That was irritating enough, but as a marketer, it's even more irritating because it was the truck for a local pool business. Company driving is one area that can impact your marketing that probably... Continue Reading →
Define Irony: Receiving a direct mail piece from a direct mail vendor who claims to have excellent, up-to-date lists. Except, it's not addressed to you. Nor is it addressed to the person before you. It' is addressed to the person who held the job two people ago. Talk about a "broken window"!