Are we effectively communicating with future-oriented people?

This post starts with the assumption that the work on the three orientations, past, present and future, is accurate. That may or may not be the case, but it’s an assumption for this post.     My friend, we will call her Melissa, is losing weight (very successfully I might add!). But she’s not doing it…

“The Sexy Lie” by Caroline Heldman is a must-watch

If you haven’t seen the “The Sexy Lie” TEDx Talk by Caroline Heldman below, it’s well worth the watch. I’ve written a little bit about women in advertising before (i.e. Lifetime Fitness model too thin. This billboard needs to come down) but this video has a lot of key points that I think aren’t emphasized including body…

A business sign that makes me laugh

For the past week the Stutts-Cox Contractors sign I’ve driven by on my way to work has made me laugh with the message “Quiet please meditating..the sign.” Typically they use their sign on the side of a 55 mph road to congratulate a community member that has done something of note, such as congratulate the…

Lifetime Fitness model too thin. This billboard needs to come down.

Dear Lifetime Fitness, Normally I don’t use this blog to openly criticize advertisements and the companies that put their brand on them, but I find the above billboard for your fitness centers in Houston, TX absolutely appalling. This woman is not fit, she’s anorexic-looking. Particularly, her arms are the size of small twigs. They can’t…