What’s with all of the Shen Yun ads?

If you live anywhere near a large city, you’ve probably seen the billboards, posters, flyers, etc. showing a woman graciously dancing, inviting you to a traditional Chinese dance performance called Shen Yun. When I first saw these ads, I thought, “Oh how nice, I love cultural events promoting international art forms.” What set-off my skepticism,…

Implementing change series: Plant a seed

When someone holds a strongly-held belief, presenting new facts or information and thinking they will change right away is a fools errand. In the majority of cases, they won’t. So, I take solace in planting seeds.

Implementing change series: Timing is everything

“In most cases, our direct mail piece is worthless. But in the hands of someone who just found out  they need new windows? It’s priceless.” An owner of a window company made this statement when one of my colleagues asked him how he thought direct mail was working for him. Obviously, we’d need a lot…

Breast Cancer Sponsorship, is it really a good thing?

“Of course cause marketing is a good thing,” I thought to myself. But, the counterargument, “The adoption of social responsibility through cause-related marketing as a business strategy is unethical” by Peggy Kreshel changed my perspective.

Why marketers still celebrate consumer-based holidays, such as Valentine’s Day

Why do people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.)? why people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.). It’s a fair question, since we are supposed to be such “experts” on how product companies utilize these holidays to get consumers to buy things.There are three main reasons we still go out, buy things, and celebrate.