“It’s not failure, it’s data”

“It’s not failure, it’s data,” Elizabeth Lombardo wrote in my most recent edition of Health Magazine. She was talking about what to do after you’ve swayed from your diet/eating plan, but this quote is also very relevant to marketing. Too often, I hear stories from marketing colleagues who are in work environments where failures are punished severely (mine…

Lessons from sales series: Words of wisdom from Adams Outdoor Advertising

    When I began working for Adams Outdoor Advertising, they gave me my employee handbook, titled “We must become the change we want to see.” But it wasn’t an ordinary employee handbook. First, it was made out of billboard materials.  But more importantly, many sections of the book relate not only to outdoor, or sales, but all…