I often use this phrase when something that involved a solid plan with great thought behind the plan turns-out badly. One of the main reasons that I like this phrase is that it acknowledges that strategic thinking may not always yield good results. And, if something does go wrong, there may not be someone or…
A “rule” at a recent wine party demonstrates how to keep a negative person from ruining your sales pitch
While giving the full explanation each time may not fully prevent customer service issues from going viral and it may make things worse if it frustrates the customer, it can prevent others who are overhearing the conversation from making up their own story and creating a viral crisis via social media.
Individual distributors can share their personal opinions on things other than their products, but if they do, they must be willing to accept the risk that their customers can decide to walk.
We worked on increasing the effectiveness of their marketing through understanding the Broken Windows Theory for marketing and how it can increase the effectiveness of marketing for their business.
I recently bought a dress online following this flow: See dress on a Facebook ad, fall in love with it, click on ad Ad takes me to a company page, I’ve never heard of the company before, this makes me wary of purchasing Conduct a Google search for reviews of dress Finding nothing, go to…
I decided to venture into the New Orleans Bride Magazine’s Bridal Show to see how truly crazy a bridal show really is. And I wasn’t disappointed.
Does it really matter, when you’re doing an interview either in person or on camera, where you sit? It turns out, it does, and rather drastically. What’s-focal-is-presumed-causal phenomenon In Robert Cialdini’s newest book Pre-Suasion: A Revolutionary Way to Influence and Persuade he discusses the what’s-focal-is-presumed-causal phenomenon. Essentially, if a camera or third person is viewing a conversation and they can only see…
A quick rule of thumb for technology in ads:
This trend makes perfect sense through the lens of Raymond Lowey’s “Most Advanced Yet Acceptable” (MAYA) principle, that the Atlantic Magazine writer Derek Thompson summarized beautifully in his article about what makes things cool, “[Lowey] said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.”