CAMEX: Products I loved

I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. A friend of mine asked me…

CAMEX Creative Booth Designs and Promotions

I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. Here are photos of some of…

I think your child might be President someday

My friend was distraught. A week before, her four year old daughter Jamie had  been kicked out of a very progressive school, with a reputation of excelling with difficult children, because she was refusing to follow the rules. They asked my friend to come get her child, and had her tuition check ready for her when she…

Implementing change series: Plant a seed

When someone holds a strongly-held belief, presenting new facts or information and thinking they will change right away is a fools errand. In the majority of cases, they won’t. So, I take solace in planting seeds.

Implementing change series: Timing is everything

“In most cases, our direct mail piece is worthless. But in the hands of someone who just found out  they need new windows? It’s priceless.” An owner of a window company made this statement when one of my colleagues asked him how he thought direct mail was working for him. Obviously, we’d need a lot…

The top 2 strategies to increase sales…

Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there’s still a great number of small businesses that don’t heed to this advice and they are losing sales because of it. Recently, I’ve been in a position to hire a wide variety of service providers…

Breast Cancer Sponsorship, is it really a good thing?

“Of course cause marketing is a good thing,” I thought to myself. But, the counterargument, “The adoption of social responsibility through cause-related marketing as a business strategy is unethical” by Peggy Kreshel changed my perspective.