My friend was distraught. A week before, her four year old daughter Jamie had been kicked out of a very progressive school, with a reputation of excelling with difficult children, because she was refusing to follow the rules. They asked my friend to come get her child, and had her tuition check ready for her when she... Continue Reading →
When someone holds a strongly-held belief, presenting new facts or information and thinking they will change right away is a fools errand. In the majority of cases, they won’t. So, I take solace in planting seeds.
“In most cases, our direct mail piece is worthless. But in the hands of someone who just found out they need new windows? It’s priceless.” An owner of a window company made this statement when one of my colleagues asked him how he thought direct mail was working for him. Obviously, we’d need a lot... Continue Reading →
This week, after a long, contentious battle over making the contract public, the rapper Pitbull published his 1 million dollar contract with the State of Florida via his twitter account. Most contracts between talent and agency are usually confidential, but because it was with a governmental agency, it could be public domain (hence the contention). What... Continue Reading →
Implementing a new project, cultural change, movement, etc. is never easy. But one thing that can make it easier is to define each of your strategies as either active or passive.
Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there's still a great number of small businesses that don't heed to this advice and they are losing sales because of it. Recently, I've been in a position to hire a wide variety of service providers... Continue Reading →
"Of course cause marketing is a good thing," I thought to myself. But, the counterargument, "The adoption of social responsibility through cause-related marketing as a business strategy is unethical" by Peggy Kreshel changed my perspective.
We've all faced tough situations where we weren't quite sure what to do or we're struggling to see the other side of the argument. When this happens, one effective technique is to change the details or change the scenario to try to gain a new perspective.
Using this same framework, you can analyze your own spending habits and find what motivates you, what messages work on you, and how you might be able to change your spending habits to save money.