Think about how viral content is shared to ensure your message stays intact

Kellogg Community College math professor, Marcus Anderson, created the YouTube video “Bad Email Reply – What not to say to your professor…” above and it recently went viral. I personally saw it on my Facebook newsfeed and on my Feedly. The problem is, only PART of his message went viral. The video was shared, but not his…

“The Sexy Lie” by Caroline Heldman is a must-watch

If you haven’t seen the “The Sexy Lie” TEDx Talk by Caroline Heldman below, it’s well worth the watch. I’ve written a little bit about women in advertising before (i.e. Lifetime Fitness model too thin. This billboard needs to come down) but this video has a lot of key points that I think aren’t emphasized including body…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Top 5 reasons to join Rotary

Yesterday, I had the honor of speaking to a group of college students about professional networking. As part of that presentation, I highly recommended joining Rotary or Rotaract (for students). Here are my top five reasons to join Rotary: Increased knowledge of the community and current issues. The majority of Rotary clubs have a guest speaker each week. The…

Thanks, John Kerfoot, for showing us how to laugh at ourselves

This post is dedicated to someone I’ve never met, but want to thank. For those of you “non-Michiganders,” you might not be familiar with John Kerfoot, but he’s very popular in Michigan. He owns Tri-Foot productions and is an instructor at Wayne State University, but we all know him because he’s the guy that publishes…

Fun commercial pick: Ma Contrexpérience – 97s

Sometimes an advertisement is so good, it gets forwarded around via email (which is how it got to me), has over 13 million views on YouTube, and gets embedded on awesome marketing blogs (hey, I tried). Way to go Contrex Mineral Water! A quick warning: I’d rate this ad PG-13 by American standards

Gillette razors: Will their pricing strategy be their demise?

‘I wanted to ask you whether you’d got any razor blades,’ he said. ‘Not one!’ said Winston with a sort of guilty haste. ‘I’ve tried all over the place. They don’t exist any longer.’ Everyone kept asking you for razor blades. Actually he had two unused ones which he was hoarding up. There had been…

Sometimes, marketing is just plain fun

Call it a measure of marketing effectiveness or hijacking if you will, but sometimes, marketing is just plain fun. For the last year and a half at the college I work for, we’ve been in the process of reaccreditation through the Higher Learning Commission. As part of that process, a marketing committee I co-chaired worked…

Viral video marketing, Bob Villa Wannabes and Sassy Gay Friends

Clearly, from the above examples, there isn’t one formula that makes a video go viral. “Bob Villa Wannabe” Bob Schmidt and Sassy Gay Friend have two entirely different approaches. However, they do have two key elements to creating a viral video. They both speak to their target audience in a way that appeals to them and they provide something of value; either useful information or just a good laugh. These two elements provide a foundation for a viral marketing video. After that, the rest is finding out what will work best for a target audience, seeking out examples of what other videos have appealed to that audience, and taking the time to create something truly of value.