Think about how viral content is shared to ensure your message stays intact

Kellogg Community College math professor, Marcus Anderson, created the YouTube video “Bad Email Reply – What not to say to your professor…” above and it recently went viral. I personally saw it on my Facebook newsfeed and on my Feedly. The problem is, only PART of his message went viral. The video was shared, but not his…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Thanks, John Kerfoot, for showing us how to laugh at ourselves

This post is dedicated to someone I’ve never met, but want to thank. For those of you “non-Michiganders,” you might not be familiar with John Kerfoot, but he’s very popular in Michigan. He owns Tri-Foot productions and is an instructor at Wayne State University, but we all know him because he’s the guy that publishes…

Stealth Marketing: Where is the ethical line?

A Narrative You wake up in the morning, check your Facebook page, and read how one of your friends discovered a really cool new protein bar that they love and you make a mental note to try it next time you hit the store. At the beach later in the day, a couple stops you…

Gillette razors: Will their pricing strategy be their demise?

‘I wanted to ask you whether you’d got any razor blades,’ he said. ‘Not one!’ said Winston with a sort of guilty haste. ‘I’ve tried all over the place. They don’t exist any longer.’ Everyone kept asking you for razor blades. Actually he had two unused ones which he was hoarding up. There had been…

Sometimes, marketing is just plain fun

Call it a measure of marketing effectiveness or hijacking if you will, but sometimes, marketing is just plain fun. For the last year and a half at the college I work for, we’ve been in the process of reaccreditation through the Higher Learning Commission. As part of that process, a marketing committee I co-chaired worked…

“Blog about us and we’ll send you a free t-shirt”

Congratulations goes to Karate Depot for finding a way to blend contemporary marketing with traditional marketing, AND  create a way to increase their search engine optomization (SEO)! I ordered a new set of sparring gear from them (at an extremely reasonable price I might add) and, in my confirmation e-mail at the top, there was a…

Viral video marketing, Bob Villa Wannabes and Sassy Gay Friends

Clearly, from the above examples, there isn’t one formula that makes a video go viral. “Bob Villa Wannabe” Bob Schmidt and Sassy Gay Friend have two entirely different approaches. However, they do have two key elements to creating a viral video. They both speak to their target audience in a way that appeals to them and they provide something of value; either useful information or just a good laugh. These two elements provide a foundation for a viral marketing video. After that, the rest is finding out what will work best for a target audience, seeking out examples of what other videos have appealed to that audience, and taking the time to create something truly of value.

Viral marketing means taking risks and reaping unexpected rewards

There is a misconception in academe, and I dare say in most organizations, that community leaders and esteemed donors don’t have a sense of humor like the rest of the population. Therefore, any sort of comedy should be avoided. Macalester, however, took the opposite approach and challenged us all, no matter who we are, to have a laugh with them and it paid off through increased alumni contacts and donations.