We worked on increasing the effectiveness of their marketing through understanding the Broken Windows Theory for marketing and how it can increase the effectiveness of marketing for their business.
I recently bought a dress online following this flow: See dress on a Facebook ad, fall in love with it, click on ad Ad takes me to a company page, I've never heard of the company before, this makes me wary of purchasing Conduct a Google search for reviews of dress Finding nothing, go to... Continue Reading →
I decided to venture into the New Orleans Bride Magazine's Bridal Show to see how truly crazy a bridal show really is. And I wasn't disappointed.
Does it really matter, when you’re doing an interview either in person or on camera, where you sit? It turns out, it does, and rather drastically. What’s-focal-is-presumed-causal phenomenon In Robert Cialdini’s newest book Pre-Suasion: A Revolutionary Way to Influence and Persuade he discusses the what’s-focal-is-presumed-causal phenomenon. Essentially, if a camera or third person is viewing a conversation and they can only see... Continue Reading →
Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there's still a great number of small businesses that don't heed to this advice and they are losing sales because of it. Recently, I've been in a position to hire a wide variety of service providers... Continue Reading →
We've all faced tough situations where we weren't quite sure what to do or we're struggling to see the other side of the argument. When this happens, one effective technique is to change the details or change the scenario to try to gain a new perspective.
Using this same framework, you can analyze your own spending habits and find what motivates you, what messages work on you, and how you might be able to change your spending habits to save money.
Do we disagree on the problem? Or the solution to the problem? It's easy to confuse the two. And, during contentious discussions, it's easy to transition to thinking the disagreement is the problem, when it's actually the solution.
Over the years, I’ve been asked by a variety of people in leadership positions as to what I would recommending terms of essential readings on marketing. My response is always the same: if you read just one marketing article, read Theodore Levitt’s Marketing Myopia. Written in 1960, it may seem dated in today’s world, and some... Continue Reading →