The organized beauty of a Bullet Journal

When I heard that the Bullet Journal was essentially “one notebook to rule them all,” my first thought was, “That’ll never work” and my second thought was, “That’s such a simple solution, why didn’t I think of it?”.

Entrepreneurs and effective marketing

We worked on increasing the effectiveness of their marketing through understanding the Broken Windows Theory for marketing and how it can increase the effectiveness of marketing for their business. 

A marketer walks into a bridal show…

I decided to venture into the New Orleans Bride Magazine’s Bridal Show to see how truly crazy a bridal show really is. And I wasn’t disappointed.

Interviewing? Be careful where you sit and the camera angle

Does it really matter, when you’re doing an interview either in person or on camera, where you sit? It turns out, it does, and rather drastically. What’s-focal-is-presumed-causal phenomenon In Robert Cialdini’s newest book Pre-Suasion: A Revolutionary Way to Influence and Persuade he discusses the what’s-focal-is-presumed-causal phenomenon. Essentially, if a camera or third person is viewing a conversation and they can only see…

The top 2 strategies to increase sales…

Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there’s still a great number of small businesses that don’t heed to this advice and they are losing sales because of it. Recently, I’ve been in a position to hire a wide variety of service providers…

Change the details or the scenario to see a problem differently

We’ve all faced tough situations where we weren’t quite sure what to do or we’re struggling to see the other side of the argument.

When this happens, one effective technique is to change the details or change the scenario to try to gain a new perspective.