The formula for selling viral toys, getting you to buy more

Formula:
Create a viral marketing campaign around certain toys using social media influencers.
Undersupply the market with the toy. The limited amount furthers the frenzy and increases the desirability since now only a select number of consumers can get them (exclusivity)….

Affiliate marketing vs. pyramid schemes

In mentoring a student last week, I did a deep dive on affiliate marketing. What I found was that there seemed to be a lot of confusion as to what was affiliated marketing and what was a pyramid scheme (especially when pyramid scheme operators use the term “affiliate”).   Why it’s an important distinction Quite…

Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires…

Marketing music via the Internet, an ongoing evolution

My friend and I spent our Friday evening this past week at a Straight No Chaser concert in Houston, TX.  Their performance opened with a video of how to enjoy the concert. During that video, they made a point, at least twice, to encourage people to take photos and videos of the performance and post…

Sacrificing accuracy for speed in the news media and online

  I’m sure there will be a lot of lessons out of the Asiana Airlines crash. One of those lessons/reminders for public information professionals should be that we should definitely try to be fast with our information, but not so fast that we publish incorrect information. As you can see in the video above,  KTVU-TV…

Twitter, a good marketing tool?

I know I’m picking a fight on this one, but Twitter may not be the best marketing tool for your business or organization. I know this might strike you as odd. After all, you hear about Twitter everywhere and you see the Twitter logo everywhere, but here are my main arguments as to why Twitter might…

National Council for Marketing and PR conference lessons

In October of this year, I attended my district’s National Council for Marketing and Public Relations professionals (NCMPR) annual conference in Indianapolis, Indiana. Below is a brief overview of three critical conference lessons that can be applied to a variety of businesses and their marketing strategies. Storytelling Speaker: Andy Goodman, The Goodman Center If you…