Pitbull’s Twitter & Facebook contains ads: A rare look at celebrity social media marketing contracts

This week, after a long, contentious battle over making the contract public, the rapper Pitbull published his 1 million dollar contract with the State of Florida via his twitter account. Most contracts between talent and agency are usually confidential, but because it was with a governmental agency, it could be public domain (hence the contention). What... Continue Reading →

Affiliate marketing vs. pyramid schemes

In mentoring a student last week, I did a deep dive on affiliate marketing. What I found was that there seemed to be a lot of confusion as to what was affiliated marketing and what was a pyramid scheme (especially when pyramid scheme operators use the term “affiliate”).   Why it’s an important distinction Quite... Continue Reading →

Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires... Continue Reading →

Twitter, a good marketing tool?

I know I'm picking a fight on this one, but Twitter may not be the best marketing tool for your business or organization. I know this might strike you as odd. After all, you hear about Twitter everywhere and you see the Twitter logo everywhere, but here are my main arguments as to why Twitter might... Continue Reading →

Blog at WordPress.com.

Up ↑