I recently bought a dress online following this flow: See dress on a Facebook ad, fall in love with it, click on ad Ad takes me to a company page, I've never heard of the company before, this makes me wary of purchasing Conduct a Google search for reviews of dress Finding nothing, go to... Continue Reading →
This trend makes perfect sense through the lens of Raymond Lowey's "Most Advanced Yet Acceptable" (MAYA) principle, that the Atlantic Magazine writer Derek Thompson summarized beautifully in his article about what makes things cool, "[Lowey] said to sell something surprising, make it familiar; and to sell something familiar, make it surprising."
I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. A friend of mine asked me... Continue Reading →
I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. Here are photos of some of... Continue Reading →
“In most cases, our direct mail piece is worthless. But in the hands of someone who just found out they need new windows? It’s priceless.” An owner of a window company made this statement when one of my colleagues asked him how he thought direct mail was working for him. Obviously, we’d need a lot... Continue Reading →
Implementing a new project, cultural change, movement, etc. is never easy. But one thing that can make it easier is to define each of your strategies as either active or passive.
Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there's still a great number of small businesses that don't heed to this advice and they are losing sales because of it. Recently, I've been in a position to hire a wide variety of service providers... Continue Reading →
Using this same framework, you can analyze your own spending habits and find what motivates you, what messages work on you, and how you might be able to change your spending habits to save money.