What’s with all of the Shen Yun ads?

If you live anywhere near a large city, you’ve probably seen the billboards, posters, flyers, etc. showing a woman graciously dancing, inviting you to a traditional Chinese dance performance called Shen Yun. When I first saw these ads, I thought, “Oh how nice, I love cultural events promoting international art forms.” What set-off my skepticism,…

Interviewing? Be careful where you sit and the camera angle

Does it really matter, when you’re doing an interview either in person or on camera, where you sit? It turns out, it does, and rather drastically. What’s-focal-is-presumed-causal phenomenon In Robert Cialdini’s newest book Pre-Suasion: A Revolutionary Way to Influence and Persuade he discusses the what’s-focal-is-presumed-causal phenomenon. Essentially, if a camera or third person is viewing a conversation and they can only see…

Intro/exit music can reveal media bias

It’s no secret that political campaigns think strategically about their music choices to send messages, attract the right crowd, get the crowd ready for their event, etc.  For example, the Daily Mail suggests that Donald Trump added “Born in the U.S.A.” to his pre-rally playlist as a response to Ted Cruz being born in Canada. Other…

Effective marketing talks went well, thank you to all my supporters

Last week, I presented an Effective Marketing talk, which includes references to the Broken Windows Theory, to the Tomball Rotary Club and the Greater Tomball Area Chamber of Commerce. Both talks went very well and, because of those, I’ve received several requests to come and do additional speaking on marketing. I would like to thank…

Sometimes, it’s all in a name

Every once in a while, I’m amazed at how a simple name change can do wonders for a product or service. Check out the video below to see what I mean.