Ikea gains revenue by keeping you in their store

“Ok, but if we are going to Ikea, you must be prepared to spend all day there,” is a common warning that I say to my friends. So, you can easily guess that I would most certainly we considered an Ikea brand fanatic. In fact, so much so, that I once told an inquiring home…

The wedding registry is evolving

As more and more of my friends get married, I’ve been thinking about the concept of wedding registries and I’ve come to the conclusion that the traditional wedding registry is going to have to evolve. It’s no secret that the average age of women and men getting married in the United States is increasing. As…

Live blogging, a review

For my MSU Social Media and News Journalism Course, we had an assignment to live blog an event for one hour using Cover It Live software and Posterous to post. Below is a quick overview of how it went and what I learned in the process. Local vs. National Event Inspired by an FCC Report…

Storify, a review

This week I tried the new online platform, Storify, to write an article about a severe storm in Battle Creek, Michigan. Storify, for those of you who have not played around with it, is a new platform that allows you to incorporate various web and social media elements, such as Twitter posts, YouTube videos, Flickr…