Interviewing? Be careful where you sit and the camera angle

Does it really matter, when you’re doing an interview either in person or on camera, where you sit? It turns out, it does, and rather drastically. What’s-focal-is-presumed-causal phenomenon In Robert Cialdini’s newest book Pre-Suasion: A Revolutionary Way to Influence and Persuade he discusses the what’s-focal-is-presumed-causal phenomenon. Essentially, if a camera or third person is viewing a conversation and they can only see…

Intro/exit music can reveal media bias

It’s no secret that political campaigns think strategically about their music choices to send messages, attract the right crowd, get the crowd ready for their event, etc.  For example, the Daily Mail suggests that Donald Trump added “Born in the U.S.A.” to his pre-rally playlist as a response to Ted Cruz being born in Canada. Other…

It’s time for a radical change in strategy

It’s time for a radical change in strategy. Yelling the same messages louder and keeping your product mostly the same isn’t working. For radical change to happen, you have to radically change your strategy.

Crisis Communications: A Tale of Marijuana and Two U.S. Presidents

  Two United States of America Presidents have admitted to using marijuana in the past, Bill Clinton and Barack Obama. And yet, one is the brunt of continuous jokes and one is not. In fact, many people today have forgotten that President Obama admitted to drug use, even as marijuana legalization is occurring across the…

Was my masters degree worth it? Yes, but not how you think

Disclaimer: I was one of the fortunate who had my masters degree almost fully-funded by the organization I worked for. But that doesn’t mean it didn’t cost me; I still had to put a lot of time into my schoolwork and my classes were held an hour from my home, so there was a lot…

Prevent a PR crisis: Explain why up-front

“I think what’s bugging me about this situation is not the situation itself, but the fact that I don’t understand why,” I said to a friend on the phone tonight. The truth is, although most people don’t verbalize it like I did, often, a person is bothered because they don’t know why. I’ve watched countless businesses…