Does it really matter, when you’re doing an interview either in person or on camera, where you sit? It turns out, it does, and rather drastically. What’s-focal-is-presumed-causal phenomenon In Robert Cialdini’s newest book Pre-Suasion: A Revolutionary Way to Influence and Persuade he discusses the what’s-focal-is-presumed-causal phenomenon. Essentially, if a camera or third person is viewing a conversation and they can only see... Continue Reading →
Implementing a new project, cultural change, movement, etc. is never easy. But one thing that can make it easier is to define each of your strategies as either active or passive.
It's no secret that political campaigns think strategically about their music choices to send messages, attract the right crowd, get the crowd ready for their event, etc. For example, the Daily Mail suggests that Donald Trump added "Born in the U.S.A." to his pre-rally playlist as a response to Ted Cruz being born in Canada. Other... Continue Reading →
We really need to stop promoting and emphasizing these polls. They can do more harm than good but creating assumptions that shouldn’t be created on such small amounts of information.
Whether or not they view an organization as authentic may have greater value than if they like your product, service, or benefits.
The point of adding this to the film (in my opinion) is, "Look at the political corruption and manipulation! Isn't it shocking?" But the reality is, this is now happening regularly in the United States as well.
It's time for a radical change in strategy. Yelling the same messages louder and keeping your product mostly the same isn't working. For radical change to happen, you have to radically change your strategy.
Two United States of America Presidents have admitted to using marijuana in the past, Bill Clinton and Barack Obama. And yet, one is the brunt of continuous jokes and one is not. In fact, many people today have forgotten that President Obama admitted to drug use, even as marijuana legalization is occurring across the... Continue Reading →
Disclaimer: I was one of the fortunate who had my masters degree almost fully-funded by the organization I worked for. But that doesn’t mean it didn’t cost me; I still had to put a lot of time into my schoolwork and my classes were held an hour from my home, so there was a lot... Continue Reading →