“If you want to make a significant change, it’s all or nothing, baby,” was my final thought during a presentation about increasing OER use at a college or university at this years CAMEX college bookstore conference.
Implementing a new project, cultural change, movement, etc. is never easy. But one thing that can make it easier is to define each of your strategies as either active or passive.
My understanding of the importance of little things in a business began with Western Michigan University marketing professor Ed Mayo bringing in his...soap collection.He had stayed at a wide story of hotels over the years and was demonstrating to us that sometimes the little do things do indeed matter; the shape (sadly a lost... Continue Reading →
Before heading to the Houston Texans game today, I read CultureMap's article titled, NFL tries to court back female fans: Does a pop-up lounge with "fanicures" make up for purse ban?. As a marketer, things like this fascinate me, so one of my friends and I ventured into the pop-up store. The merchandise was exactly... Continue Reading →
Prior to becoming a marketing director for a community college, I worked three years in advertising sales (1 in radio, 2 in outdoor). This series is dedicated to those invaluable lessons I learned while being a salesperson. "I'm calling to set-up a time to meet with you." "I want to meet with you to find... Continue Reading →
"Ok, but if we are going to Ikea, you must be prepared to spend all day there," is a common warning that I say to my friends. So, you can easily guess that I would most certainly we considered an Ikea brand fanatic. In fact, so much so, that I once told an inquiring home... Continue Reading →
Congratulations goes to Karate Depot for finding a way to blend contemporary marketing with traditional marketing, AND create a way to increase their search engine optomization (SEO)! I ordered a new set of sparring gear from them (at an extremely reasonable price I might add) and, in my confirmation e-mail at the top, there was a... Continue Reading →
“When I visit a church, they immediately try to recruit me and get me to start tithing. I feel like it’s all about the money.” This conversation got me thinking about the way that most churches market themselves to visitors and I quickly came to the conclusion that we need to adopt a new, although... Continue Reading →
The phrase used to be “There is no such thing as a stupid question.” Recently, however, I’ve had several people tell me that, in the age of Google, this phrase is no longer relevant, that there now IS such a thing as a stupid question. Although I understand where they are coming from, I’m going to have to argue the opposite in my usual old school/contemporary way. So here are four reasons that I think there is still no such thing as a stupid question: