Sometimes the small things in your business really do matter

  My understanding of the importance of little things in a business began with Western Michigan University marketing professor Ed Mayo bringing in his…soap collection.He had stayed at a wide story of hotels over the years and was demonstrating to us that sometimes the little do things do indeed matter; the shape (sadly a lost…

Ikea gains revenue by keeping you in their store

“Ok, but if we are going to Ikea, you must be prepared to spend all day there,” is a common warning that I say to my friends. So, you can easily guess that I would most certainly we considered an Ikea brand fanatic. In fact, so much so, that I once told an inquiring home…

“Blog about us and we’ll send you a free t-shirt”

Congratulations goes to Karate Depot for finding a way to blend contemporary marketing with traditional marketing, AND  create a way to increase their search engine optomization (SEO)! I ordered a new set of sparring gear from them (at an extremely reasonable price I might add) and, in my confirmation e-mail at the top, there was a…

Church marketing, a new (old) approach

“When I visit a church, they immediately try to recruit me and get me to start tithing. I feel like it’s all about the money.” This conversation got me thinking about the way that most churches market themselves to visitors and I quickly came to the conclusion that we need to adopt a new, although…

Yes, Virginia, it’s still ok to ask the question

The phrase used to be “There is no such thing as a stupid question.” Recently, however, I’ve had several people tell me that, in the age of Google, this phrase is no longer relevant, that there now IS such a thing as a stupid question. Although I understand where they are coming from, I’m going to have to argue the opposite in my usual old school/contemporary way. So here are four reasons that I think there is still no such thing as a stupid question:

Creating incentives that are mutually beneficial

If you are like the majority of marketers, your first thought is some sort of financial compensation such as money or a gift card. Although this is a good incentive and will usually do the trick, the example above reminds us all that, if we think creatively, we can find an incentive that is mutually beneficial to both us and our customers.

Keys to developing a mutually beneficial