“If you want to make a significant change, it’s all or nothing, baby,” was my final thought during a presentation about increasing OER use at a college or university at this years CAMEX college bookstore conference.
“In most cases, our direct mail piece is worthless. But in the hands of someone who just found out they need new windows? It’s priceless.” An owner of a window company made this statement when one of my colleagues asked him how he thought direct mail was working for him. Obviously, we’d need a lot... Continue Reading →
Implementing a new project, cultural change, movement, etc. is never easy. But one thing that can make it easier is to define each of your strategies as either active or passive.
Quick quiz: Which answer would you prefer if you were the one asking the question? Did you get your grades up? a) I studied more and spent more time at school. b) Yes, my grades now all B’s or better, up from C’s and D’s. Did you sell more of our company’s chocolate?... Continue Reading →
Previously, I discussed measuring marketing/initiative success based on outcomes, not actions. So what if your campaign isn't successful? How do you find the "break"? The best way is to compare to previous data and industry standards. Previous data Previous data is your data from previous campaigns. Examples: During your last three sales events, percent of people who walked into... Continue Reading →
According to the Community College Survey of Student Engagement (2012 Cohort), 73% of students say tutoring is somewhat or very important. But, only 29% of students participate in tutoring at their college. So, students say tutoring is important, but that isn't reflective in their behavior. What people say they do or say is important to... Continue Reading →
This week, I went to pick-up my car from an auto body repair shop after a minor accident. I remarked to the woman, who was my representative throughout the entire process, that she always seemed to be there and inquired what her hours were. She said she worked 7 a.m. to 6 p.m. and worked-through... Continue Reading →
This week, I was at the National Council for Marketing and Public Relations (NCMPR) professionals for community colleges conference in Chicago, IL. Below are some of the main take-aways for me: - If you can't be number one in your market, redefine the conversation to give yourself an advantage. For example, McDonalds is number one... Continue Reading →
When it comes down to it, I love my job because I love the students. The students are so inspiring and do so many great things. My biggest job satisfaction is knowing that I touched the life of a student in a positive way. So, today, I got a sweet piece of job satisfaction when... Continue Reading →