Implementing change series: Timing is everything

“In most cases, our direct mail piece is worthless. But in the hands of someone who just found out  they need new windows? It’s priceless.” An owner of a window company made this statement when one of my colleagues asked him how he thought direct mail was working for him. Obviously, we’d need a lot…

Measure success by results, not actions

Quick quiz: Which answer would you prefer if you were the one asking the question?   Did you get your grades up? a) I studied more and spent more time at school. b) Yes, my grades now all B’s or better, up from C’s and D’s.   Did you sell more of our company’s chocolate?…

Where is the “break” in your campaign or initiative?

Previously, I discussed measuring marketing/initiative success based on outcomes, not actions. So what if your campaign isn’t successful? How do you find the “break”? The best way is to compare to previous data and industry standards. Previous data Previous data is your data from previous campaigns. Examples: During your last three sales events, percent of people who walked into…

A message from an overworked employee: Tell kids to stay in school

This week, I went to pick-up my car from an auto body repair shop after a minor accident. I remarked to the woman, who was my representative throughout the entire process, that she always seemed to be there and inquired what her hours were. She said she worked 7 a.m. to 6 p.m. and worked-through…

Lessons from the NCMPR community college marketing conference

This week, I was at the National Council for Marketing and Public Relations (NCMPR) professionals for community colleges conference in Chicago, IL. Below are some of the main take-aways for me: – If you can’t be number one in your market, redefine the conversation to give yourself an advantage. For example, McDonalds is number one…

Job satisfaction in the form of a cupcake!

When it comes down to it, I love my job because I love the students. The students are so inspiring and do so many great things. My biggest job satisfaction is knowing that I touched the life of a student in a positive way. So, today, I got a sweet piece of job satisfaction when…

National Council for Marketing and PR conference lessons

In October of this year, I attended my district’s National Council for Marketing and Public Relations professionals (NCMPR) annual conference in Indianapolis, Indiana. Below is a brief overview of three critical conference lessons that can be applied to a variety of businesses and their marketing strategies. Storytelling Speaker: Andy Goodman, The Goodman Center If you…

Yes, Virginia, it’s still ok to ask the question

The phrase used to be “There is no such thing as a stupid question.” Recently, however, I’ve had several people tell me that, in the age of Google, this phrase is no longer relevant, that there now IS such a thing as a stupid question. Although I understand where they are coming from, I’m going to have to argue the opposite in my usual old school/contemporary way. So here are four reasons that I think there is still no such thing as a stupid question:

Brand consistency and higher education websites

Brand consistency is important on the web and can be accomplished through the use of templates and style sheets. But there also needs to be room within those templates and style sheets for some customization for each department to suit their individual needs.