The formula for selling viral toys, getting you to buy more

Formula:
Create a viral marketing campaign around certain toys using social media influencers.
Undersupply the market with the toy. The limited amount furthers the frenzy and increases the desirability since now only a select number of consumers can get them (exclusivity)….

Would you rather product placement be obvious or not obvious?

It’s no secret I’m a music-lover and one of my new favorite songs is the duet “Let Me Go” with Avril Lavigne and Chad Kroeger. But then I watched the video, at the two minute mark, there was an incredibly obvious product placement of a tablet. For me, it seemed over-the-top undeniable. But at the…

Thanks, John Kerfoot, for showing us how to laugh at ourselves

This post is dedicated to someone I’ve never met, but want to thank. For those of you “non-Michiganders,” you might not be familiar with John Kerfoot, but he’s very popular in Michigan. He owns Tri-Foot productions and is an instructor at Wayne State University, but we all know him because he’s the guy that publishes…

Hotel Derek: How a water bottle can leave a lasting impression

This past week, I attended a CultureMap mixer on behalf of the Houston Holocaust Museum’s Next Generation group. The mixer was at Hotel Derek, a very stylish classy hotel in the Galleria area of Houston. The hotel pulled out the usual marketing tricks to appeal to young professionals; they brought-out samples of their best food, hosted…

Church marketing: Marketing thoughts for an open and affirming church

As a favor to a friend and as community service in my field, I wrote the following about church marketing, and particularly marketing an open and affirming church. Some details have been removed to keep the church’s information private.  This letter is in response to your inquiry about marketing your church. In the below write-up,…

Your employees can make or break your marketing

In previous posts, we’ve discussed why customer service is critical to a business’ success.Today, I’d like to tell you a story of how one man changed my day for the better, made me very likely to use his company again, and helped himself in the process. After a cancelled flight through Delta, I climbed on…

Stealth Marketing: Where is the ethical line?

A Narrative You wake up in the morning, check your Facebook page, and read how one of your friends discovered a really cool new protein bar that they love and you make a mental note to try it next time you hit the store. At the beach later in the day, a couple stops you…

Effective Airport Advertising

In the last few months, I’ve been doing a lot of traveling and, unfortunately due to some very long layovers, have had plenty of time to peruse every inch of a few airports including all of the airport advertising located in them. A lot of the advertising seemed out of place due to a confusion…