What’s with all of the Shen Yun ads?

If you live anywhere near a large city, you’ve probably seen the billboards, posters, flyers, etc. showing a woman graciously dancing, inviting you to a traditional Chinese dance performance called Shen Yun. When I first saw these ads, I thought, “Oh how nice, I love cultural events promoting international art forms.” What set-off my skepticism,…

Good in theory, bad in execution

I often use this phrase when something that involved a solid plan with great thought behind the plan turns-out badly. One of the main reasons that I like this phrase is that it acknowledges that strategic thinking may not always yield good results. And, if something does go wrong, there may not be someone or…

Entrepreneurs and effective marketing

We worked on increasing the effectiveness of their marketing through understanding the Broken Windows Theory for marketing and how it can increase the effectiveness of marketing for their business. 

Interviewing? Be careful where you sit and the camera angle

Does it really matter, when you’re doing an interview either in person or on camera, where you sit? It turns out, it does, and rather drastically. What’s-focal-is-presumed-causal phenomenon In Robert Cialdini’s newest book Pre-Suasion: A Revolutionary Way to Influence and Persuade he discusses the what’s-focal-is-presumed-causal phenomenon. Essentially, if a camera or third person is viewing a conversation and they can only see…

Implementing change series: Plant a seed

When someone holds a strongly-held belief, presenting new facts or information and thinking they will change right away is a fools errand. In the majority of cases, they won’t. So, I take solace in planting seeds.

Implementing change series: Timing is everything

“In most cases, our direct mail piece is worthless. But in the hands of someone who just found out  they need new windows? It’s priceless.” An owner of a window company made this statement when one of my colleagues asked him how he thought direct mail was working for him. Obviously, we’d need a lot…

The top 2 strategies to increase sales…

Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there’s still a great number of small businesses that don’t heed to this advice and they are losing sales because of it. Recently, I’ve been in a position to hire a wide variety of service providers…