I have a confession to make: I’m a Jennifer Lopez fan. I don’t listen to her often, follow her career much, or really know that much about her. I usually have a very rational reason for liking someone, but JLo is just….entertaining. She’s so over-the-top so much of the time and I find it hilarious.
And she didn’t disappoint in her new music video for the song, Dinero. Walking an ostrich, roasting marshmallows over a fire made of cash, spray painting a luxury vehicle, etc. What struck me as over the top this time in her music video, however, was the level of product placement.
A breakdown of product placement in Dinero
(intentionally not linking these to product sites)
Mig Vapor e-cigarette – :28 (product use) :30 product use + hat
Jersey Mike’s Subs – 1:40
Lyft – 2:06-2:18, 5 times
Time magazine – 2:21
New York Yankees – 2:32. Although this might just be her fandom coming through. She is, after all, “Jenny from the Block.”
Of course, this is just the obvious. She also wore $4.5 million worth of diamonds in a partnership with Tiffanys and every outfit, accessory, etc. was more than likely carefully selected for maximum commercialization.
But, it’s just this level of ridiculous that keeps me coming back (and snickering as I write this in an airport, annoying the people near me).
JLo, I heart you, but next time, go back to being over-the-top without so many product placements, ok?