The formula for selling viral toys, getting you to buy more

Formula:
Create a viral marketing campaign around certain toys using social media influencers.
Undersupply the market with the toy. The limited amount furthers the frenzy and increases the desirability since now only a select number of consumers can get them (exclusivity)….

Formula:

  1. Create a viral marketing campaign around certain toys using social media influencers.
  2. Undersupply the market with the toy. The limited amount furthers the frenzy and increases the desirability since now only a select number of consumers can get them (exclusivity).
  3. Launch PR campaign, supply media organizations with a few of the toys so they can them away as part of their holiday feel-good campaigns.
  4. Parents promise their kids the toy for Christmas, but can’t get it.
  5. Parents buy substitute toys for Christmas.
  6. After Christmas, toy manufacturer floods the market with the toy.
  7. Parents buy the toy when it becomes available, so now the parents have bought toys twice for the season: the substitute toys for Christmas day, and the desired toy in January or February.

And yet, what do I remember about my childhood holidays?

  • My grandfather building a gingerbread house with me.
  • Seeing and playing hide and seek with my cousins.
  • Putting together my family’s Christmas pyramid and being amazed by how the candles made it work.
  • Candlelight services.

https://www.nbcnews.com/widget/video-embed/1107596867748

Sources:

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