Last night I had the pleasure to work with 25 entrepreneurs/small business owners as part of an Idea Village workshop in New Orleans. We focused on increasing the effectiveness of the marketing of their businesses through understanding the Broken Windows Theory.
Thank you to everyone who came to the workshop. I look forward to continuing dialogue with you all (y’all)!
Further reading about Broken Windows Theory for marketing:
Effective marketing using the Broken Windows Theory
Addressing the question: Why is branding so important
Your employees can make or break your marketing
The small touches in your business ensure success
Broken Window: TOO nice of a vehicle
Broken Window: Bad drivers in company vehicles
A participant discussing a broken window she’s experiencing in her business
One of the teams discussing the potential broken windows in their businesses and how it may be negatively impacting their marketing efforts.